ASEAN DESIGNERS

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AirAsia, the truly Asean airline celebrates ten Asean designers at the Kuala Lumpur Fashion Week (KLFW) 2018 today. The fledgling designers, whose career in the fashion industry took off after their participation in AirAsia Runway Ready Designer Search (AARRDS) competition, showcased over 30 looks from their fashion labels. The labels include KAVA (Brunei), KONG (Cambodia), Shella Merina Personal Designs (Indonesia), Billy L’amour de Ma Vie (Laos), phyn Studio (Malaysia), Glam Mabel (Myanmar), Paraluman by Bea Samson (Philippines), SILVU (Singapore), Arataweekend (Thailand) and Tu Bong (Vietnam).

 
Asean is not just a region with many breathtaking destinations, it is also blessed with abundant talent. Over the past three years, AirAsia Runway Ready Designer Search has become a platform for Asean talent to catapult their careers in the region’s fashion industry. The competition has also opened doors for them to turn their dreams into reality and enabled them to learn valuable insights not just in e-commerce but also how to apply digital marketing from our fashion industry partners. We hope their success will continue to inspire young talent in the region to spread their wings and fly further.
— Aireen Omar, AirAsia Deputy Group CEO Digital, Transformation and Corporate Services
 

ARATA WEEKEND

Ratchanont wongsason  - THAILAND

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BILLY L’amour de ma vie

Si Amphan Chanthavichit  - laos

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KAVA

Siti Nazmah Hj Abd Samad - brunei

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KONG

KONG SOTHEA - CAMBODIA

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MAYBEL KO

May Myat Noe Khaing  - MYANMAR

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PARALUMAN

Karla Beatrice Cayco Samson - PHILIPPINES

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PHYN STUDIO

Phynix Tan Pek Han - MALAYSIA

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Shella Merina

Shella Merina - INDONESIA

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SILVU

Sil Vu Minh Duc  - SINGAPORE

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GRAND WINNER OF AARRDS 2017

Tran Thi Tu

Tran Thi Tu - VIETNAM

 
Tran Thi Tu - "The WOMEN of ILLUSION" collection SS18
 

Tran Thi Tu’s ‘The Women of Illusion’, in which she debuted 16 looks from her label, Tu Bong. Hailed from Hanoi, Vietnam, Tran Thi Tu was the grand prize winner of AARRDS 2017. She has since successfully made her way into Vietnam’s fashion industry and was featured in Harper’s Bazaar Vietnam as well as various fashion programmes on national television. Her success continues as her upcoming Ready-to-Wear capsule collection is set to be sold on fashionvalet.com.

 
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The panel of judges includes AirAsia Deputy Group CEO Digital, Transformation and Corporate Services Aireen Omar,Founder of KLFW Andrew Tan, FashionValet Head of Marketing Nadia Alisya, Established fashion designer Fizi Woo, Editor of Female Magazine Yang Mei Ling, Managing Director of Hai-O Group and Founder of Designer Brand Infinence Tan Keng Kang, Celebrity Stylist Min Luna, and Malaysia’s Top Model Tinie.

AirAsia is once again KLFW 2018 exclusive Preferred Travel Partner. The other main sponsors of AARRDS 2018 include AirAsia BIG Loyalty, FashionValet, Infinence, Travel360 Magazine, Huawei and KL Fashion Week.