KLFW 2019

MAkeup & hair

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BOLD LIPS, SMOLDERING EYES, AND FIERY SHADOWS, SHISEIDO REINVENTED THE MAKE-UP TRENDS ON THE RUNWAY. THE PREMIUM JAPANESE BEAUTY BRAND THAT IS KNOWN FOR ITS INNOVATIVE TEXTURES AND VISIONARY RANGE OF MAKE-UP AND SKINCARE WAS THE OFFICIAL MAKE-UP SPONSOR FOR KLFW 2019. THIS WAS SHISEIDO’S FIRST FASHION WEEK IN MALAYSIA AND IN SUPPORT OF KLFW’S IDENTITY OF HAVING HOMEGROWN DESIGNERS, SHISEIDO FOLLOWED SUIT IN RECOGNISING HOMEGROWN MAKE-UP ARTISTS TO BE PART OF KLFW 2019. AFTER DISRUPTING THE COSMETIC WORLD IN 2018 WITH THE RELAUNCH OF SHISEIDO MAKE-UP, THE BRAND IS NOW TURNING ITS ATTENTION TO COMPLEXION. CONSISTING OF 7 PRODUCTS, 2 BRUSHES, AND 39 SHADES IN ASIA. THIS NEW SERIES WILL CONTINUE TO BREAK NEW GROUND IN THE FOUNDATION CATEGORY WHILST CREATING ANOTHER OUTPOURING OF BEAUTY LOOKS TO INSPIRE MALAYSIAN WOMEN. THESE LOOKS WERE GRACING THE RUNWAY OF KLFW 2019 EXCLUSIVELY, RIGHT BEFORE THE OFFICIAL LAUNCH ON SEPTEMBER.

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CELEBRATING HIS 20TH ANNIVERSARY IN THE FASHION INDUSTRY AND MALAYSIA’S RENOWNED CELEBRITY, FAZURA, AS SHE CELEBRATES HER BRAND’S, FAZBULOUS, 5TH YEAR WITH KUALA LUMPUR FASHION WEEK. NOT FORGETTING THE POWER COUPLE - SEAN SHEILA THAT HAVE BEEN RUNNING THE BRAND FOR MORE THAN 6 YEARS AND THEY ARE CELEBRATING THEIR 5TH YEAR WITH KLFW TOO. ON A SIDE NOTE, MIKO GALERE, WHO NOW HAS MORE THAN 12 OUTLETS, IS CELEBRATING THEIR 25TH ANNIVERSARY WITH DEFINITELY ONE OF THE LOYAL SUPPORTERS OF KLFW FOR 7 YEARS IN A ROW AS THE OFFICIAL HAIR SALON. SPEAKING OF WHICH, L’OREAL PROFESSIONNEL IS LAUNCHING MAJIFASHION THIS YEAR, INTRODUCING VARIOUS NEW AND EXCITING COLOURS.

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