EVERYONE DREAMS OF BEING CHIC AND STYLISH, ESPECIALLY DURING KL FASHION WEEK, WITH THE HELP OF PANASONIC, A TRUE MALAYSIAN BRAND THAT HAS BEEN SERVING MALAYSIANS OVER THE LAST CENTURY, THAT DREAM CAN BE TURNED INTO REALITY. FOR THE FIRST TIME IN ITS 101 YEAR HISTORY, PANASONIC STEPPED INTO THE FASHION WORLD AS THEY BECOME KLFW 2019’S OFFICIAL HAIR & GARMENT CARE, AND KLFW IS HONOURED TO BE PART OF PANASONIC’S FASHIONABLE JOURNEY. THIS YEAR, THE CORE OF KLFW, THE BACKSTAGE AND THE HAIR AND MAKE-UP ROOM WERE ALL FULLY POWERED BY PANASONIC. TO CELEBRATE THEIR FIRST YEAR IN THE FASHION WORLD, PANASONIC EXCLUSIVELY PROVIDED US WITH THEIR; CONVENIENT, CORDLESS GARMENT STEAMER WHICH IS DESIGNED TO HELP ELIMINATE WRINKLES, A 2-IN-1 HAIR CURLER & STRAIGHTENER WHICH LETS YOU CREATE A VARIETY OF STYLES AND EASE HAIR CARE, AND TO COMPLETE THE SET, A SMART HAIR DRYER WITH SUPERB BALANCE OF AIR, HIGH TECH SPECS WHICH SUPPLIES MOISTURE FOR HEALTHY HAIR AND SCALP.
Take a look at what happened during KLFW 2019 with Panasonic Malaysia
During the occassion, the company introduced the Panasonic EH-NA98 Hair Dryer and the all-new Panasonic Cordless 360° Freestyle Steam Iron NI-WL41VSK.
An extensive show was put up to showcase the latest range of products that Panasonic has to offer, including a beauty product demonstration.
The new cordless steam iron comes with a plethora of functions that makes ironing much more convenient. These new features include the multi-direction soleplate, a powerbase designed for safety and stability, an auto-shut off after 10 minutes feature, and a vertical steam shot function that eliminates wrinkles and 90% of odour, among other features.
“It is very important for us to continue to introduce innovative products to the market. Consumers must be spoilt for choice in order for them to decide what is best suited for their lifestyles,” said Panasonic Malaysia managing director Cheng Chee Chung.
“Through such an approach, we are able to show consumers, the range of products that we have to offer, continuously enhancing the lifestyle of Malaysians, especially through engagement with influencers and collaboration partners,” he said.