Andrew Tan - Founders Note

KUALA LUMPUR FASHION WEEK FIRST DIGITAL FASHION WEEK LAUNCHES ‘THE DIGITAL BACKSTAGE’ WITH MORE THAN 50 DESIGNERS

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Kuala Lumpur Fashion Week goes fully digital in 2020 and will be featuring close to 60 Designer with a key message of revival and sustainability. The 15 Episodes of will be shown over 3 days on hurr.tv, our official broadcasting partner from Nov. 11 to Nov. 13 with 5 Episodes per day. Since KLFW’s inception in 2013, KLFW has continuously been developing the fashion landscape for the Malaysian Fashion Industry and by still going forward with KLFW Digital 2020, reflects KLFW’s continuing commitment to a more sustainable and stronger fashion future for Malaysian Designers and abandoning the showing during this most crucial juncture is simple not an option.

 
 
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“Fashion is an interest and once people lose interest in something, that particular industry will slowly cease to exist. Our job is to revive the interest in fashion and remind people that fashion brings dreams, joys, and imagination! Times are not good right now but as long as people continues to be excited with fashion, the industry will bounce back!”, says founder Mr. Andrew Tan. This will be the most iconic fashion week for the Malaysian Fashion Designers as they redefine their house-code and adapt new manufacturing innovation to adapt to the new social change and environmental norm. By going digital, not only will KLFW and the Designers be experimenting with new ways of presenting their collections but allows new exploration for e-commerce opportunities.

 
 
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KLFW goes live exclusively on hurr.tv from Nov. 11 to Nov. 13 2020

 
Kory Tung