“Fashion is an interest and once people lose interest in something, that particular industry will slowly cease to exist. Our job is to revive the interest in fashion and remind people that fashion brings dreams, joys, and imagination! Times are not good right now but as long as people continues to be excited with fashion, the industry will bounce back!”, says founder Mr. Andrew Tan. This will be the most iconic fashion week for the Malaysian Fashion Designers as they redefine their house-code and adapt new manufacturing innovation to adapt to the new social change and environmental norm. By going digital, not only will KLFW and the Designers be experimenting with new ways of presenting their collections but allows new exploration for e-commerce opportunities.