Lexus returns as official sponsor | nst.com.my

The Japanese automaker will be showcasing its Lexus UX and LC500 Convertible in Pavilion KL from Nov 3 to 7.

KUALA LUMPUR: In celebration of arts, design and culture, Lexus reaffirms its commitment to supporting Malaysia's fashion industry by returning as the official sponsor of the Kuala Lumpur Fashion Week (KLFW).

KLFW returns to the physical runway for 2021 following its digital engagement in 2020 due to the Covid-19 pandemic situation. The Japanese automaker will be showcasing its Lexus UX and LC500 Convertible in Pavilion KL from Nov 3 to 7 and will also be chauffeuring KLFW guests with the brand's own vehicles.

"Events in the previous year have made it abundantly clear how central the human connection is to excellence in design, be that in automotive technology or fashion. As a leading luxury brand that creates amazing experiences through empathy, a keen eye for detail and superior craftsmanship, Lexus is proud to once again partner this prestigious event in showcasing innovative and captivating designs," said Lexus Malaysia deputy chairman Akio Takeyama.

Additionally, Lexus is also presenting for the first time the Kuala Lumpur Fashion Awards in conjunction with KLFW. With award categories including Brand of the Year, Outstanding Achievement, Fashion Icon of the Year and Most Sustainable Brand, the event will fete 30 Malaysian designers in an evening of glamour, style and excellence.

"Creative expression is integral to our identity as humans and Lexus has always shared a synergy with the world of arts and design," said Lexus Malaysia president Ravindran K.

"In the vein of our very own Lexus Design Award, the KL Fashion Awards will not only recognise the resilience and innovation displayed by these fashion designers in the previous year, but also serve as a platform to highlight undiscovered talents," he added.

SOURCE - https://www.nst.com.my/cbt/2021/10/739765/lexus-returns-klfw-2021-official-sponsor