Founded in 2016, Buttonscarves is a luxury lifestyle brand from Indonesia, aiming to bring new modest fashion trends to the world's doorstep. Currently, there are over 40 physical stores in Indonesia, and as of July 2023, the brand has expanded to Kuala Lumpur with the opening of 5 stores.

Stepping into 2023, Buttonscarves presents a massive-scale installation in the heart of New York, Times Square, as part of its #ButtonscarvesGoesGlobal campaign. The enormous installation called ‘The Hold Me Bag’ was presented by Buttonscarves in conjunction with their participation in New York Fashion Week (NYFW): The Show, one of the fashion industry’s biggest events in February 2023.

The brand presented a collection called ‘The Dream Capsule,’ featuring 10 looks with Buttonscarves’ signature monogram. The presence of the giant ‘Hold Me Bag’ installation, as well as its participation in NYFW, is a testament to Buttonscarves’ dream of breaking through the global market.