#SmileOutLoud at KL Fashion Week

KUALA LUMPUR, Aug 29 — The Kuala Lumpur Fashion Week (KLFW) is known for bringing trendy fashion brands and designers together to showcase their latest clothing collections.

 This year, however, featured a universally elegant fashionwear no costume can beat — a beautiful and radiant smile.

 Oral care brand Colgate brought big smiles onto the KLFW 2023 runway with its "The Smile Collection”.

 The collection comes with a beauty kit that includes Colgate Optic White O2 toothpaste and a whitening pen.

It aims to remind people of what is truly beautiful — their own radiant smile.

The idea behind the collaboration with KLFW 2023 was to evoke self-confidence in Malaysians and let them discover their own beauty in their radiant smile.

Colgate-Palmolive Marketing Sdn Bhd marketing director (oral care) Callista Fernandez, in a statement, said …

“the radiant smile brings to the surface one’s deeper emotions as it is the most genuine form of self-expression and the hallmark of real beauty. By recalibrating the way in which we view beauty, we hope The Smile Collection encourages Malaysians to genuinely express their authentic selves and smile out loud.”

The product launch also saw a panel discussion where beauty enthusiasts came together to further drive the conversation around breaking beauty norms.

The panel agreed that industry beauty standards need to evolve based on markers defined by the individual that reflect their true, authentic selves.