It was the second week of November and it marks the start of the Kuala Lumpur Fashion Week 2020 schedule. However, these aren't the shows as we know them with usual runway shows on hold due to lockdowns, social-distancing and other Standard Operating Procedures (SOP) measures. This season, designers were forced to think unconventionally when it came to showcasing their work and the digital platform seems like the way to go.
Syomirizwa Gupta opted to tell its story by way of a mysterious fashion film named Kegusaran (Disquietness). Set in a parallel world, the resulting short film was directed by an award-winning filmmaker Zahir Omar, whose film, Fly By Night, has won many accolades both locally and regionally. Kegusaran features some of the brand’s previous iconic pieces combined with new creations worn by models that lived in a fictional world – clearly going through some rough experiences.
