Fashion houses around the world have shown that it is possible to be part of fashion weeks, yet still adhere to pandemic restrictions. With digital technology, showcases can go on – albeit, in a rather different way.
Recently, local designers took the same route to present their fashion week collections. From a film to a web series and short virtual presentation, it was a go ahead for Malaysian fashion despite the current situation.
Syomirizwa Gupta
Syomirizwa Gupta partnered award-winning director Zahir Omar to create a stunning fashion film.
Titled Kegusaran (Malay for disquietness), it portrayed a parallel world. Models wore Syomirizwa's previous iconic and brand new pieces to tell the story of living a fictional scenario – and going through some rough and dramatic experiences.
"This film was made to feel a certain emotion that we all are going through this year," Syomirizwa said of the film, which was narrated by Malaysian actor Bront Palarae.
He further added: "The main focus of the film is more on a certain feeling that represents this year, so the focus was about making our clothes from the past and present to gel seamlessly with the storyline and scenes also as an homage to how glorious the world was at one point!"