Lexus returns as sponsor of Kuala Lumpur Fashion Week 2021 | carsifu.my

By CARSIFU | 22 October 2021

KUALA LUMPUR: Lexus, one of the world’s leading luxury automotive brands, has confirmed its return as official sponsor of the Kuala Lumpur Fashion Week (KLFW).

KLFW 2021, one of Malaysia’s most hotly anticipated fashion events, will be making its return to the runway following its digital foray in 2020.

This celebration of arts, design and culture comes in times where entire industries, including the luxury lifestyle world, have had to rediscover what it means to connect with people on a deeper and more meaningful level.

In reaffirming Lexus’s continued commitment to supporting Malaysia’s fashion industry, Lexus Malaysia deputy chairman Akio Takeyama said: “Events in the previous year have made it abundantly clear how central the human connection is to excellence in design, be that in automotive technology or fashion.

“As a leading luxury brand that creates amazing experiences through empathy, a keen eye for detail and superior craftsmanship, Lexus is proud to once again partner this prestigious event in showcasing innovative and captivating designs,” he said.

From the Nov 3 to 7, Lexus will be showcasing the Lexus UX and LC500 Convertible in Pavilion KL.

As part of this showcase, Lexus will also be providing luxury vehicles to chauffeur KLFW guests in style, comfort and safety.

In addition to that, Lexus is also presenting for the first time the Kuala Lumpur Fashion Awards in conjunction with KLFW.

With award categories including Brand of the Year, Outstanding Achievement, Fashion Icon of the Year and Most Sustainable Brand, the event will fete 30 Malaysian designers in an evening of glamour, style and excellence.

Lexus Malaysia president Ravindran K said creative expression is integral to the company's identity as humans and Lexus have always shared a synergy with the world
of arts and design.

“In the vein of our very own Lexus Design Award, the KL Fashion Awards will not only recognise the resilience and innovation displayed by these fashion designers in the previous year, but also serve as a platform to highlight undiscovered talents,” he said.

KLFW x LEXUS Event Highlights

Lexus Night (featuring Malaysian couturier Fizi Woo)
Date: Nov 5 (Friday)
Location: Pavilion Kuala Lumpur

KL Fashion Awards by Lexus
Date: Nov 24 (Wednesday)
Location: Shangri-La Hotel

To keep up with these exciting events, stay connected with Lexus on Facebook.

For more information on KLFW 2021, visit the official website at http://klfashionweek.website/.

SOURCE - https://www.carsifu.my/news/lexus-returns-as-sponsor-of-kuala-lumpur-fashion-week-2021